Online Reputation Management
How consumers shop has changed dramatically with the proliferation of social media and online review sites. Whether a purchase will be made online or from a physical location consumers start their research online for goods and services. Online reviews are one of the most significant factors influencing whether you or your competitor will win the sale.
Consider these findings from the 2016 BrightLocal Online Review Survey:
✓84% of people trust online reviews as much as a personal recommendation
✓74% of consumers say positive reviews make them trust a local business more
✓58% of customers say that the star rating of a business is the most important
✓54% of people will visit a website after reading a positive reviews
✓90% of customers read less than 10 reviews before forming an opinion
✓73% of consumers think that reviews older than 3 months are not relevant
✓7 out of 10 consumers will leave a review for a business if they are asked to
When it comes to your business, reputation is everything. Just one bad review, whether your business is local or national, can have a ripple effect on consumer perception of your brand. And it isn’t just about dealing with bad reviews. The good ones offer you the opportunity to engage with your advocates.
With reviews coming from so many sources that can be posted so quickly it may seem impossible to stay on top of them. Don’t despair! There are tools that can help you efficiently and effectively monitor, manage and respond to reviews.
Features of review management tools include:
- Generate more reviews from your customers
- Balancing review submissions between review sites including your own website
- Monitoring capabilities to let you know when a review has been submitted based on criteria
- Responding to reviews from a central site to many of the most popular review sites
- Insightful reporting including Enterprise-level
MBI partners with a leading provider of Review Management tools. We can guide you through the selection and implementation of the tool that will be the best fit for your business. Additionally we can assist you in defining a process to generate more reviews as well as to monitor and respond to them.